Make a difference, in your own style. Find in Dakonda, online fashion store, everything you need to shine.

New Jack Wolfskin products have arrived! Clothing, footwear and outdoor equipment

If you are a lover of nature, adventure and the outdoors, we have exciting news for you! We have just received a new collection from Jack Wolfskin , one of the most sought-after brands of outdoor clothing, footwear and equipment .

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7 Key Facts About the History of Jack & Jones: From Jeans to Men's Fashion Icon

Founded in 1990 as part of the Bestseller group, Jack & Jones has established itself as a key brand in menswear. With an initial focus on high-quality jeans, the brand quickly grew internationally, expanding its offering to casual and formal wear, footwear and accessories. Its history reflects how it went from being a benchmark in denim to a global icon of menswear style.

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New collection from the Façonnable brand

Façonnable is a luxury fashion brand founded in 1950 in Nice, known for its designs inspired by the French Riviera. It offers elegant and timeless clothing for men and women, using high-quality materials and a style that combines casual and formal.

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NOW ON SALE: Red Bull Racing x Pepe Jeans

Discover the collection you were waiting for

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Did you know this about the clothing brand Lee?

The great sales strategy of the Lee brand was created by Henry David Lee, when he went to talk to his namesake Henry Ford, who had just recently created his car, and he proposed that each car should have a denim overalls under the seat. But why?...to repair and not get dirty because there were no mechanics or repair shops and everyone fixed their own car.

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If there is a global brand, that is: Tommy Hilfiger

The story of Tommy Hilfiger is that of a young entrepreneur who managed to turn his passion for fashion into an iconic and global brand, adapting to the times and overcoming obstacles along the way.

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If there is a shoe with history it is: the platform

Mainly, the Japanese began to realize that the mud bothered them so they created a shoe and called it Geta - very high - with a very high base, from there the impulse platform was born in the 70s by a genius like Elton John who made the platform also become a shoe for men

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Performance and Style in the Water: The New Nike Swimsuit Collection

Discover the new collection of Nike swimsuits. Designed for comfort, durability and a perfect fit, these swimsuits are ideal for both recreational and competitive swimming. With high-tech materials that withstand intensive use and chlorine. Immerse yourself in innovation and improve your experience in the water with Nike swimsuits.

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The best sun hats

Don't risk your skin this summer. Find the perfect hat that combines style and protection.

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How was the Quicksilver brand born?

Quiksilver was born from the need to create functional and comfortable clothing for surfers, and its success has been based on innovation, quality and a strong connection with the board sports community.

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