How was the Quicksilver brand born?

Quiksilver is an Australian brand known for its clothing and accessories related to board sports, especially surfing. It was founded in 1969 in Torquay, Australia, by two surfers, Alan Green and John Law.

Alan Green was a surfer and wetsuit designer who worked for the Rip Curl wetsuit company. Together with John Law, he decided to create a line of swim shorts specifically designed for surfers, as the existing ones did not meet the needs of surfers in terms of comfort and functionality.

Innovation

Quiksilver's first boardshorts were made from a durable, quick-drying fabric, with a design that allowed for greater mobility. These innovative shorts soon became a hit with local surfers.

The initial success allowed Quiksilver to expand rapidly. The brand began sponsoring professional surfers and participating in surfing competitions, which helped increase its visibility and reputation in the surfing community.

Internationalization and diversification

Throughout the 1970s and 1980s, Quiksilver began to expand internationally. They opened offices and factories in different parts of the world and began to diversify their product line, including casual clothing and accessories.

In the 1990s and 2000s, Quiksilver continued to grow and diversify. They acquired other brands related to board sports, such as DC Shoes (specializing in skateboarding), and expanded their offering to include clothing and equipment for snowboarding and other action sports.

Although Quiksilver has faced financial challenges over the years, it remains one of the most recognized brands in the world of surfing and action sports. Its logo, which represents a wave and a mountain, symbolizes its connection with surfing and snowboarding.

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