Start 2024 on the right foot with Saucony

For those who always want to make an impact with their wardrobe, for those who like to feel comfortable no matter what they have to walk and for those who enjoy matching their clothes with their shoes, there is nothing like a cheap and easily available Saucony pair at our online store. Do you know why they never go out of style? Keep reading to find out.

Antonio Machado, renowned Spanish poet and prose writer, is the author of the song Cantares, popularized by Joan Manuel Serrat. The most remembered part, perhaps, is the one that says: "Everything passes and everything remains, but ours is to pass, to pass making paths, paths on the sea." However, the truth is that not everything happens, because Saucony's history is a fascinating mix of innovation in sports footwear and a legacy rooted in running.

The brand was founded in 1898 in Kutztown, Pennsylvania, as a shoe factory of all types. However, it wasn't until 1968 that Saucony really ventured into the world of athletic footwear.

In the '70s, Saucony began focusing on running shoes and became a pioneer in cushioning technology. Its most important innovation was the introduction of a triangle-shaped midsole, which became a characteristic element of the brand. This technology was called "Saucony's trademark Saucony 5" and was considered a significant improvement in the cushioning of running shoes.

In the years that followed, Saucony continued to evolve and improve its technologies. In the '80s, they launched the Jazz model , which became an icon of retro style and remains popular to this day. Additionally, the brand continued to innovate with new cushioning technologies and performance-oriented designs to meet the needs of runners.

Why do Sauconys never go out of style?

In the new millennium, Saucony maintained its reputation as a quality running brand, gaining a loyal following in the running community. It also expanded to offer a wide range of sports shoes not only for running, but for other sports as well.

In addition to its focus on technology and performance, Saucony has been recognized for its commitment to the community and the environment, participating in sustainable initiatives and supporting events and programs that promote running and wellness.

Finally, its timeless design and cushioned sole make it a popular choice for everyday use. Over the years, Saucony has released several colorways and collaborations, always maintaining the Jazz silhouette.