Ovid, a famous first-century Latin poet and author of The Art of Loving and The Metamorphosis , said:
"The woman is always buying something"
Well, we know that this continues to be true in the 21st century, but now men are also encouraged to do it, especially when the products are of quality. And that is why in Dakonda, one of the best online fashion stores , we see that everyone, adults and children, finds the items they need and from the best brands.
One of them is GANT , an internationally recognized brand of top quality clothing , based in the Swedish capital. The company was founded in the United States in the mid-20th century by Bernard Gantmacher, a Ukrainian-born Jewish immigrant. At that time, by the way, the headquarters was in New Haven, Connecticut. Today, the company has a presence in 70 countries around the world and its items are sold in some 4,000 retail locations and nearly 600 GANT stores .
From its very origins, the brand obtained recognition for the outstanding attributes of its famous products. At first, only a rhombus with an inscribed "G" was recorded on the flight of each garment. This was the signal to the customer that he was purchasing a top-quality shirt, and said diamond was accompanied by the neck tag of the retailer that sold it.
GANT products have always been proudly
Within about 5 years, the G and the geometric figure that enclosed it had become famous throughout the United States as an indicator of exclusive menswear . Vendors who traveled the country offering their wares received more and more orders, and this meant that the supply fell short of the demand. Thus, the post-war period, characterized by the growth and drive of the nation, led GANT to collaborate in the creation of a casual, yet elegant and attractive look.
The dedicated tailoring of the shirts and the style that characterized them won the hearts of a generation that had worn military garb for years and who had now returned to their homeland to make a living in the emerging middle class. These men enjoyed the perfect fit of GANT products, their sober fit to the body, the excellent construction of the collar and the quality of the textiles used.
And, before long, they also began to value another distinctive quality: color, an aspect in which GANT products were pioneers, because it is necessary to remember that for many years men had only worn white shirts, without decorations of any kind. The explosion of different designs and shades was just around the corner and it started in the city of New Haven.
Look for GANT in Dakonda your online store
In 2015, GANT announced a redesign to its visual image to be more appealing to the youth market. The mature public had already been captivated, so it was now necessary to broaden the horizons to the new generations. The idea was to associate the products with the lifestyle typical of the enterprising cosmopolitans of the 21st century. Thus, they were inspired by a photograph of Elliot and Marty Gant (sons of Bernard Gantmacher) in front of one of their factories in the 1960s.
The most significant thing about the new logo is the typographic change which, by the way, corresponds to our own style called Gant Modern and which you will be able to see in all our GANT products, of which we will mention some that you will find in our online catalogue. Remember to review the Size Guide before making the purchase, so that you can choose the appropriate garment for your build:
- Linen shirt . Regular cut with long sleeves and a shirt collar, with a simple embroidery of the brand's logo on the pocket.
- Velarte shirt . A 100% cotton product that, in addition to the traditional white that distinguishes the brand, you will find in blue.
- Checked shirt . This attractive cotton garment comes in navy blue check.
- Regular Fit Shirt . Short-sleeved model made of cotton, available in a masculine navy blue tone.
- Original t-shirt . Short sleeve with slim cut and round neck, made of cotton.
- Shielder jacket . Polyester garment, long sleeves, high neck with zipper and detachable hood.
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