Make a difference, in your own style. Find in Dakonda, online fashion store, everything you need to shine.

Get the Perfect Summer Basic: Fred Perry Polos

When it comes to dressing stylishly and comfortably in summer, there's one garment that never fails: the polo shirt. And when it comes to iconic, timeless polos with that unmistakable British touch, Fred Perry is the brand par excellence. At Dakonda.com, we'll help you find the perfect basic for this summer with two essential models: the Fred Perry M6000 and the Fred Perry M3600 .

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Tutorial: How to choose your ideal cap (with New Era style)

Caps have gone from being a simple sports accessory to becoming a true style statement. But how do you choose the perfect cap for you? At Dakonda, we guide you step by step to choose the one that best suits your personality and look, and we show you why New Era is the favorite brand of millions.

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What is a cleaning strip on a T-shirt and why is it a unique detail?

When you choose a short-sleeved shirt—whether you call it a T-shirt, a T-shirt, or simply “your favorite basic”—there’s one discreet but essential detail that speaks volumes about its quality : the cleaning strip . You may not have paid attention to her, but once you do, you'll be reaching for her every time you buy a t-shirt.

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Joseph Shivers and the elastic revolution: how he changed the history of underwear

When we think of textile innovation, underwear rarely comes to mind. But behind such an everyday garment as boxer shorts lies a story of revolution, science, and comfort. And it all begins with one man: Joseph Shivers .

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Karl Lagerfeld: The Eternal Legacy of the Kaiser of Fashion

Few names resonate in fashion history with the power and style of Karl Lagerfeld . Beyond his unmistakable white hair, his dark glasses, and his eternal turtleneck, Lagerfeld was a revolutionary, a visionary, and, above all, a tireless worker who transformed the textile industry for more than six decades.

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This Mother's Day, give her the gift of style: surprise her with a Guess bag

Mother's Day is the perfect occasion to give back a little of the love, dedication, and hard work our mothers have given us every day of the year. And while we know no gift can match everything they do for us, a Guess bag is a thoughtful gift that combines elegance, practicality, and a whole lot of love .

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Discover the Latest Trends with Tommy Hilfiger at Dakonda

At Dakonda.com, we know that fashion is an expression of style and personality. That's why we bring you the latest from the Tommy Hilfiger collection, where you'll find clothing, footwear, bags, and accessories for women and men that will elevate your style to the next level.

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The History of YKK: How the Zipper Giant Was Born

Run to your closet and you'll find this brand. Its philosophy, based on the "cycle of goodness", has driven its global success, producing approximately 70% of the world's zippers. Today, YKK is synonymous with innovation and excellence in fastening systems.

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Why do shirts have two buttons on their cuffs?

The use of two buttons on shirt cuffs has its origins in the evolution of men's fashion and the need to adapt garments to different body types and styles of dress. But we'll give you a fascinating fact.

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NIKE Special Offer EVERYTHING AT -50%!

Enjoy our entire NIKE collection for men and women exclusively and for a limited time, at a 50% discount! From clothing to footwear, find the classics at unbeatable prices.

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