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Wearing branded clothing online is meaningless if not paired with quality footwear, and that's where Dr. Martens steps in. This is a shoe brand based in Wollaston (UK), founded in 1960 by Klaus Märtens, it is popularly known as Doctor Martens, Doc Martens, Docs or DMS . Keep reading to find out other interesting aspects about their products.
These boots are notable for their aerodynamic air suspension , which is characterized by the presence of bouncy or bouncy soles (known in English as bouncing soles). They show flowers that represent air cushioning . On the other hand, its superior aspect is particular; as well as its manufacture with edging and yellow seams, which are seen in some of the models.
In the past, shoes have been in high demand among skinheads and punks. But, currently, they attract any individual who, while maintaining a personal style, shares a common spirit with the team of users: the desire to enjoy durable and comfortable footwear , which exhibits their attitude of success and empowerment . All this can be seen in the following video:
Source: Dr. Martens - Youtube
A story of challenges and rebellions
Dr. Martens was in its beginnings a resistant boot sought by modest workers, and even marketed as part of gardening implements. So how did it become a utility shoe and one of the most impactful brands in modern culture ? It all started with the relaxation activities practiced by Klaus Martens.
This doctor injured his foot while skiing in the Bavarian Alps in 1945. It was then that he discovered that the traditional boots worn by soldiers were extremely uncomfortable for his battered ankle. So while convalescing, he designed improvements to said shoe; which incorporated a soft or flexible leather and an air-cushioned sole.
Despite the fact that the idea was great, the business did not prosper; until he worked together with Dr. Herbert Funck from Munich. At that time they began to use rubber, which they looked for in the Luftwaffe airfields, to make comfortable soles that finally conquered housewives . With sales soaring, the partners began to consider entering the international footwear trade .
And at that time, the English shoe manufacturer R. Griggs Group Ltd came along. This company acquired the patent to manufacture the boots in Great Britain and changed the name of the product from Maertens to Martens, considering it more commercial. In addition, Griggs made a small reform to the heel to facilitate carving , incorporated the yellow stitching as a trademark, and promoted the soles with the Air/Wair name .
Dr. Martens conquers the UK
The first boots of this brand went on the market at the beginning of April 1960. Its color was cherry red , made of Napa leather and had eight eyelets for braiding the laces. They were favored by the care of workers who required a lot of walking, such as mail carriers, law enforcement officers, and industrial workers .
By the end of the decade, skinheads took an interest in these footwear, and street gangs became widely recognizable by their cherry red boots. Thus, Dr. Martens products became popular among youth subcultures , such as punks and grunge; in addition to artists of the fame of Kurt Cobain , famous singer, guitarist and composer of the band Nirvana .
In the age of WhatsApp messaging and social media , every element of youth culture has changed. However, a large number of people, fans and subcultures still support Dr. Martens boots, enamored with their interesting design , their resistance and their legitimacy in a cosmos where falsehood abounds.
How to know if a Doc Martens is authentic
The original Dr. Martens shoes that we offer you at Dakonda have the following characteristics:
- ✔ AirWair Bow . Check the back of the shoe and verify that it is there.
- ✔ Bouncing soles . You will identify them by their cushioned sports insoles.
- ✔ Correct name . Imitations often show the brand name misspelled.
- ✔ Yellow seam . In addition to being a premium seam, it is identified by its typical yellow color.
- ✔ Bottom . There you will find an imprinted cross and the unique Doc Martens seal.
In 2010, the brand celebrated its 50th anniversary; thus, fifty laps in the sun have witnessed the public's preference for its products. Among the users of Dr. Martens footwear we find celebrities in different areas , musicians and people with innovative thinking, who have been able to adapt it to their particular needs, attitudes and identity. Look for yours in the Dakonda online store .
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