What is the story of Pepe Jeans?

Pepe Jeans is a well-known clothing and accessories brand, especially famous for its jeans. The story of Pepe Jeans dates back to 1973, when brothers Arun and Milan Shah, originally from India, arrived in London. At that time, they realized there was a growing demand for quality jeans among the city's young people.

The Shah brothers began importing jeans from America and selling them from a small stall in London's famous Portobello Road Market. They quickly gained popularity and decided to open their first store on Kings Road in Chelsea in 1974. The store became a meeting place for London's youth, and Pepe Jeans became a symbol of fashion and style.

In the 1980s, Pepe Jeans expanded internationally and began exporting its products to other European countries. The brand became known for its innovative design, quality, and attention to detail, making it one of the leading denim brands on the market. Over the years, the company diversified its product offerings and began manufacturing and selling other types of clothing and accessories, such as T-shirts, jackets, shoes, and bags.

In 1989, Pepe Jeans Group was incorporated as an independent company and established its headquarters in Barcelona, ​​Spain. The company continued its global expansion, opening stores in major cities around the world. It also established collaborations with designers and celebrities to launch special collections and increase its brand visibility.

Today, Pepe Jeans is an internationally recognized brand with a strong presence in over 80 countries. It has diversified its product line to include clothing for men, women, and children, as well as accessories and fragrances. The brand has remained true to its focus on quality and style and continues to be a popular choice among fashion enthusiasts and denim lovers worldwide.

Choose from the wide variety of Pepe Jeans items available in our online catalog. Swimwear , long and short dresses , shoes , men's trousers , and much more—all at incredible prices. Keep an eye out for special offers at Dakonda to find a unique wardrobe that reflects your style .

We stand out for our wide selection of top brands; not only clothing, but also footwear and accessories to help you look your best wherever you go. Express your personality through your style by combining pieces from Champions, Nautica, Adidas, Calvin Klein, Columbia, Guess , and many more.