Origins of GEOX
The GEOX story begins in the 1990s, when Mario Moretti Polegato , the brand's founder, had a revolutionary idea while hiking in the intense heat of the Nevada desert. To alleviate the discomfort caused by the build-up of heat and moisture in his shoes, he pierced the soles with a knife, discovering an innovative solution to improve footwear breathability. Inspired by this discovery, Polegato developed a technology that would allow the foot to breathe without compromising the shoe's waterproofing.
The Birth of a Technological Revolution
With his idea in mind, Mario Moretti Polegato patented his technology and began working on its implementation. After unsuccessfully trying to sell his invention to major footwear brands, he decided to found his own company in 1995: GEOX. The brand name comes from the combination of "geo" (earth) and "x," a symbol that represents technology and innovation.
Since its inception, GEOX has been committed to researching and developing new solutions to improve footwear comfort. Its patented technology consists of a special membrane that allows sweat to evaporate without allowing water to penetrate the shoe, keeping feet dry and cool in all weather conditions.
International Expansion and Success
Thanks to its innovative approach, GEOX experienced rapid growth and became one of the most recognized footwear brands worldwide. Over time, the company expanded its catalog to include not only footwear for men, women, and children, but also a clothing line with the same breathable features.
Today, GEOX is present in over 100 countries and has a network of its own stores and distributors around the world. Its commitment to innovation and sustainability has led it to develop new, more eco-friendly materials and manufacturing processes, reducing the environmental impact of its production.
GEOX Today
Today, GEOX remains a benchmark in the footwear and fashion industry. Its focus on technology and comfort has made its products the preferred choice for those seeking stylish and functional footwear. With constant investment in research and development, the brand continues to evolve to offer innovative solutions without sacrificing style and quality.
At Dakonda.com , you can find a wide selection of GEOX products designed to provide maximum comfort with every step. Discover our collection and experience the innovation that has made GEOX an iconic brand worldwide.
Explore our store and walk with the comfort that only GEOX can offer!
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