If you're involved in sports or simply enjoy athleisure fashion, you've surely heard of On Running . This Swiss brand has revolutionized athletic footwear with its innovative technology and minimalist style, winning over both professional runners and street style lovers. But how much do you really know about On? Today at Dakonda, we'll share some interesting facts that will surprise you:
1. Born from an injury… and the pursuit of the "perfect landing"
It all began when Olivier Bernhard , a Swiss professional triathlete, suffered an injury. During his recovery, he dreamed of a shoe that combined an ultra-soft landing with an explosive takeoff. He teamed up with two engineer friends, and together they created the first prototype: a shoe literally made from cut-up garden hoses glued to a traditional sole. Thus began the legend.
2. Its CloudTec™ technology was a game changer
The heart of On shoes is their CloudTec™ system, those unusual "clouds" in the sole that absorb impact and provide a natural rebound. Each "cloud" compresses upon landing and activates to propel you forward, offering a sensation of running on cotton wool... but with all the energy you need.
3. It's not just for runners
Although they were created to appeal to runners, On sneakers have transcended the world of sports. Thanks to their clean and versatile design, they're a must-have in the wardrobe of those seeking style and everyday comfort. Celebrities, creatives, and fashion lovers wear them from the office to city breaks.
4. Roger Federer is part of the team
Legendary Swiss tennis player Roger Federer is not only an ambassador for the brand: he's also an investor and actively involved in the design of some models. In fact, he collaborated on the development of The Roger , a line of tennis shoes inspired by his elegance on and off the court.
5. Strong commitment to sustainability
On Running is deeply committed to the environment. They work with recycled materials and cleaner production processes, and have launched projects like Cyclon , a 100% recyclable sneaker model that you can purchase through a subscription. You wear it, return it, recycle it, and then get a new pair. Circularity in its purest form.
6. His rise has been meteoric
Since its founding in 2010, On has grown steadily. Today, it's present in more than 60 countries, has flagship stores in cities like Zurich, New York, Tokyo, and London, and has become a global phenomenon in just a decade.
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