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Let's start at the beginning. The name " Asics " is an acronym that comes from the Latin " Anima Sana In Corpore Sano ", which translates as "A Healthy Mind in a Healthy Body". This phrase reflects the brand's philosophy, highlighting the importance of maintaining a healthy balance between mind and body. The central idea is that a healthy body contributes to a healthy mind and vice versa.
Asics, as a brand, was founded in 1949 in Kobe, Japan, by Kihachiro Onitsuka. Initially, the company was called "Onitsuka Co., Ltd.", but later in 1977, it merged with two other companies to form Asics Corporation. Since then, the brand has grown to become one of the world's leading sports footwear and equipment brands, specializing in running shoes and other sports-related products.
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Wearing Asics shoes can have several reasons depending on individual needs and preferences. Asics is a renowned brand in the world of sports footwear and is known for its focus on technology and innovation. Here are some reasons why some people choose to wear Asics sneakers:
Cushioning technology : Asics uses advanced cushioning technologies in its shoes, such as GEL, which provides efficient shock absorption and helps reduce fatigue during physical activity.
Diversity of models : Asics offers a wide range of models designed specifically for different sports and activities, such as running, walking, tennis, volleyball, among others. This allows users to find a shoe that fits their specific needs.
Comfort and fit : Asics shoes are designed to provide a comfortable fit and offer adequate support. Many models incorporate comfort-enhancing features, such as breathable meshes and custom fit systems.
Durability : Asics uses high quality materials in the manufacturing of its shoes, which contributes to its durability. This is beneficial for those looking for a shoe that can withstand regular wear and maintain its performance over time.
Research and development : Asics invests in research and development to continually improve its products. This includes the incorporation of new technologies and materials that can improve performance and user experience.
Track record in sports performance : Asics has been a popular choice among high-performance athletes in various disciplines. Its presence in the world of competitive sports can influence the choice of some people looking for a reliable and proven performance shoe.
Finally, it is advisable to try several models to find the one that best suits your needs and provides the level of comfort and performance you are looking for.
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