★ Talk | Evolution that never ceases to amaze

If we talk about classic footwear , which continues to be a trend today, there is no doubt that cheap and accessible Converse shoes are one of the main examples. These works of art, created in 1908 by Marquis Mills Converse, are still important elements of the sporty and casual outfit; since they are resistant, comfortable and safe for exercising, going for a walk or working. Find out more about its history.

Now, have you ever wondered how this shoe revolutionized the market? There are really many people, of different ages, who feel an affinity with the classic All-Star shoes and their new variations in design and color ; but, they are unaware that the original clients were elite basketball players . So part of the brand's momentum and success began when professional Charles Taylor was sponsored by Converse.

The renowned player " Chuck " is an icon of the worldwide reach of Converse, because since 1921 he promoted its use as a model; In addition, he proposed excellent improvements to the design . Some of his contributions, responsible for the positioning and recognition of the brand , were:

• ➤ Teach high school basketball courses throughout the county.
• ➤ Propose that the shoes have better points of support and flexibility.
• ➤ Guarantee ankle safety, in case of sprains. And that is why, right in this area, is the All-Star patch.

The aforementioned changes not only boosted sales for those who felt an affinity for basketball; but, since then, players from other disciplines such as athletics began to use Converse shoes. Thus, in the Olympics this brand was one of the most prominent; which also happened during the Second World War, because the soldiers were also attracted by the trend .

Also, the brand had unexpected acceptance in the market, so the target audience included more than just basketball players. An even more important twist occurred when, in 1957, the company designed the famous Oxford low cut ; that broke with the traditional black and white tones. Now there were different prints, fabrics and colors that caught the attention of another public: musicians, skaters (stakers) and big screen artists .

In the 70s, 80s and 90s, musical groups and artists such as the Ramones, Basquiat and Kurt Cobain, respectively, were already loyal customers of Converse shoes; which originated the maximization of its use in society. The reason is that they represented not only quality and comfort; but also culture, youth rebellion and a pure anti-traditionalist movement , since each one adapted and used them as they wanted.

Although the use of Converse shoes on the street seemed to indicate that the company that manufactured them was experiencing the best of its successes, the reality was different. In this sense, in 2003, the distinguished company Nike acquired the rights of this brand that had come to stay; but, without forgetting the essence of its designs , thanks to which all those who have used it once continue to prefer it.

Hence, for many people the fact that Nike has owned Converse for almost 20 years is irrelevant; since, they have kept all their characteristics intact: soles, fabrics, designs and colors . However, there have been new collections with certain differences, although they are still based on the classic style. To next, some of them:

• ★ Chuck Taylor All Star Cx . Those who usually choose this shoe show an affinity for romantic music, nature and originality. The fusion of its colors makes the difference and, therefore, men and women use it in their casual outfits .
• ★ Pro Leather Ox – Sneakers . Here the traditional design that characterizes the Converse brand is significantly broken. This model is used, in general, by lovers of scooters and by those who wish to have fire in their feet, as can be seen in its print; as well as, for all those governed by urban fashion .