Sundek is a fashion and lifestyle brand known for its swimwear and beachwear. Founded in 1958 by surfer John Severson in San Clemente, California, Sundek has been a household name in surf culture and fashion for decades.
Originally, Sundek became famous for its innovative swimsuit made from nylon fabric with a Velcro back pocket, which became a beach fashion icon in the 60s and 70s. The brand has been an integral part of the evolution of the surfer lifestyle and has maintained its relevance in the fashion industry over the years.
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In addition to its swimwear, Sundek also offers a wide range of beachwear, including t-shirts, polo shirts, sweatshirts, and accessories such as hats and towels.
Sundek has managed to maintain its position as an iconic fashion brand, associated with the beach and surfer lifestyle, and continues to be popular among surf, beach and casual fashion lovers.
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