Hollywood: The Birth of an Icon
The modern history of the white T-shirt began in 1953 , when Marlon Brando appeared in the film The Wild One . With his defiant attitude and his tight white T-shirt, he transformed what was once sleepwear into an icon of masculinity and rebellious style. Brando didn't just act: he set trends.
Just two years later , in 1955 , James Dean reinforced this image in Rebel Without a Cause . His simple yet attitude-laden look—white t-shirt and jeans—became the perfect representation of the youthful and nonconformist spirit of the 1950s.
These two key moments led men to begin seeing the white T-shirt as more than just underwear. It was now a symbol of rebellion , youth, and personal style.
The 1960s: From White to Color
Throughout that decade, the white T-shirt reigned supreme. But then came the Vietnam War , and with it, an unexpected change. American soldiers began dyeing their white T-shirts with coffee , both to mask the smell and to adapt them to their surroundings. From this necessity arose a creative opportunity: they began experimenting with colors and patterns .
From that free and experimental spirit was born an explosion of designs: from the psychedelic prints of the 70s to the graphic t-shirts that continue to be successful today.
From basic garment to canvas of expression
Today, a t-shirt is much more than just a comfortable garment. It's a canvas for self-expression : it can speak to your style, your tastes, your ideas, or your favorite band. And at Dakonda , we know this well. That's why we always opt for t-shirts that not only dress you but also tell a story about you.
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