When we talk about quality athletic footwear, innovation, and tradition, ASICS is one of those brands that immediately comes to mind. At Dakonda.com, we want you to discover not only the models we offer, but also the history and philosophy behind this brand that has undoubtedly set the standard in the world of running, trail running, and sports in general.
History of ASICS: from Onitsuka to a global philosophy
ASICS was founded in Kobe, Japan, in 1949 by Kihachiro Onitsuka as Onitsuka Co., Ltd. Initially, the brand focused on manufacturing athletic footwear, particularly basketball shoes. From the 1950s onward, Onitsuka was already experimenting with designs that improved functionality: for example, they sought to prevent blisters in long-distance runners and enhance grip, even drawing inspiration from natural elements (such as the octopus). In 1977, Onitsuka Co. merged with GTO Co. and JELENK Co. to form what we know today as ASICS Corporation . The name “ASICS” comes from the Latin acronym Anima Sana In Corpore Sano , which translates as “a healthy mind in a healthy body.” This philosophy remains the cornerstone of the brand: the importance of physical and mental health and well-being. Over the years, ASICS has introduced outstanding technologies such as GEL™ for cushioning, FlyteFoam™, among others, always with a strong R&D base to improve comfort, durability and performance.
What makes ASICS stand out
Holistic philosophy: they don't just focus on making beautiful shoes, but behind each model there is a clear value proposition for physical and mental health.
Cutting-edge technology: cushioning, midsole materials, stability, adaptation to foot type, etc.
Diversity: from models for competition, long distance running, trail running, to everyday use.
Style and legacy: some of its classic designs (such as the Mexico '66 / Onitsuka Tiger models) remain an aesthetic reference as well as a functional one.
Featured ASICS models you can find at Dakonda.com
Here are some of the best models we currently have, combining performance, style, and quality. All of them are available in the ASICS section of our website. Dakonda
| Model | Suggested use | |
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| ASICS GEL-PULSE 16 | Running on asphalt; daily use |
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| ASICS GEL-VENTURE 10 | Trail running; mixed terrain |
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| ASICS NOOSA TRI 16 | Triathlon or demanding races; vibrant designs |
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| ASICS MAGIC SPEED 4 | Speed running / competitions |
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| ASICS GEL-Trabuco 13 | Demanding trail; reinforced grip |
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| ASICS GEL-CUMULUS 27 | Distance running; comfort for long sessions |
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| ASICS GT-2000 11 | Daily running; good balance of cushioning and stability |
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| ASICS GEL-NIMBUS 27 | Ultra distances or people looking for maximum cushioning |
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How to choose your ideal ASICS?
To get the most out of this brand, these tips can help you:
Footstep type : neutral, pronator, supinator. ASICS It has specific models for each one.
Terrain : asphalt, dirt, mixed trail… the grip and sole vary greatly.
Intended use : daily training, competition, long distances, urban use.
Cushioning and weight : if you're going to wear the shoes for many hours, cushioning and comfort are essential; If you're looking for speed, light weight and quick response will be more important.
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