As running became popular as a leisure activity in the 1970s, running shoes left behind their simple existence and began to focus on performance. Although the designs of the era would look very simple today, the decade stands out for being the moment in which running shoes acquired their own personality. The 327 represents a milestone in the 70s in terms of innovation, transgressing classic style elements by giving them a contemporary look. With an angular redesign of the trusted wedge silhouette, asymmetrically applied large “N” branding and a trail-inspired lug outsole, the 327 is a comprehensive reinterpretation of our running classic.

PRODUCT DETAILS AND COMPOSITION

• Widened midsole
• Suede and mesh upper with an exaggerated color scheme inspired by the 320, 355 and Supercomp
• Oversized N brand
• Brand with the text “New Balance” linear media
• Embossed sole inspired by the 355 trail shoe
• Rubber heel inspired by the 320, 355 and Supercomp models
• Retro-inspired nylon upper
• Split buttonholes

CARE

HOW CAN I CLEAN MY SNEAKERS?

• The recommended cleaning method for New Balance sneakers is to use a soft-bristled brush (an old toothbrush) and a light detergent (dishwasher or laundry detergent). Scrub the shoes with the brush and use a damp cloth to clean. Let the shoes air dry for approximately twenty-four hours. If you purchase a cleaning product, make sure it is silicone-based to prevent any possible damage to the shoe. It is NOT recommended to wash the sneakers in the washing machine. **If the shoes are made of suede or leather, you must use a cleaning product for suede or leather. Follow the instructions of the brand of cleaning product you are going to use to clean your sneakers.