If you're involved in the world of sports or simply enjoy athleisure fashion, you've surely heard of On Running . This Swiss brand has revolutionized athletic footwear with its innovative technology and minimalist style, appealing to both professional runners and street style enthusiasts. But how much do you really know about On? Today at Dakonda, we'll share some surprising facts:
1. It was born from an injury… and the search for the "perfect landing"
It all started when Olivier Bernhard , a Swiss professional triathlete, suffered an injury. During his recovery, he dreamed of a shoe that combined an ultra-soft landing with an explosive takeoff. He teamed up with two engineer friends, and together they created the first prototype: a shoe literally made from cut-up garden hoses glued to a traditional sole. Thus began the legend.
2. Its CloudTec™ technology changed the game.
The heart of the On shoes is their CloudTec™ system, those curious "clouds" in the sole that absorb impact and provide a natural rebound. Each "cloud" compresses upon landing and activates to propel you forward, offering a sensation of running on clouds... but with all the energy you need.
3. It's not just for runners
Although originally designed for runners, On sneakers have transcended the sports world. Thanks to their clean and versatile design, they're a must-have in the wardrobe of anyone seeking everyday style and comfort. Celebrities, creatives, and fashion enthusiasts wear them both at the office and on urban getaways.
4. Roger Federer is part of the team
Legendary Swiss tennis player Roger Federer is not only a brand ambassador but also an investor and an active participant in the design of some models. In fact, he collaborated on the development of The Roger , a line of tennis shoes inspired by his elegance on and off the court.
5. Strong commitment to sustainability
On Running is deeply committed to the environment. They work with recycled materials, cleaner production processes, and have launched projects like Cyclon , a 100% recyclable shoe model available through a subscription. You use them, return them, they recycle them, and you receive a new pair. Circularity at its finest.
6. His rise has been meteoric.
Since its founding in 2010, On has experienced continuous growth. Today, it has a presence in over 60 countries, flagship stores in cities such as Zurich, New York, Tokyo, and London, and has become a global phenomenon in just a decade.
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