★ Converse | An evolution that never ceases to amaze

If we're talking about classic footwear that remains trendy today, there's no doubt that affordable Converse sneakers are a prime example. These works of art, created in 1908 by Marquis Mills Converse, are still essential elements of athletic and casual wear; they're durable, comfortable, and safe for exercising, going for a walk, or working. Discover more about their history.

Now, have you ever wondered how this footwear revolutionized the market? Many people of all ages feel an affinity for the classic All-Star sneakers and their new variations in design and color ; however, they are unaware that the original customers were elite basketball players . Therefore, part of the brand's momentum and success began when professional player Charles Taylor was sponsored by Converse.

The renowned player " Chuck " is a global icon for Converse, having promoted its use as a model since 1921; he also proposed excellent design improvements . Some of his contributions, responsible for the brand's positioning and recognition , were:

• ➤ Teach basketball courses in high schools throughout the county.
• ➤ Propose that the shoes have better support points and flexibility.
• ➤ To ensure ankle safety in case of sprains. That's why the All-Star patch is located right in this area.

The aforementioned changes not only boosted sales for basketball fans, but also led to athletes in other disciplines , such as track and field , adopting Converse sneakers. As a result, the brand became one of the most prominent at the Olympics, a trend that continued during World War II, as soldiers were also drawn to the style .

Furthermore, the brand had experienced unexpected market success, expanding its target audience beyond just basketball players. An even more significant shift occurred in 1957 when the company designed the famous low-cut Oxford shoe , breaking away from the traditional black and white. Now, a variety of prints, fabrics, and colors appealed to a different demographic: musicians, skateboarders, and film stars .

In the 70s, 80s, and 90s, musical groups and artists like the Ramones, Basquiat, and Kurt Cobain, respectively, were already loyal Converse sneaker enthusiasts, which led to their widespread adoption. The reason was that they represented not only quality and comfort, but also culture, youthful rebellion, and a pure anti-traditional movement , since everyone adapted and wore them as they pleased.

Although the ubiquitous Converse sneakers on the street seemed to indicate that the company was enjoying its greatest success, the reality was quite different. In 2003, the renowned company Nike acquired the rights to this brand, which had clearly become a staple; however, it never lost sight of the essence of its designs , which is why everyone who has ever worn them continues to prefer them.

That's why for many people, the fact that Nike has owned Converse for almost 20 years is irrelevant, since they've kept all its characteristics intact: soles, fabrics, designs, and colors . However, there have been new collections with some differences, although they remain based on the classic style. Here are some of them:

• ★ Chuck Taylor All Star Cx . Those who choose this shoe show an affinity for romantic music, nature, and originality. The fusion of its colors makes it stand out, and therefore, both men and women wear it in their casual outfits .
• ★ Pro Leather Ox – Sneakers . This design significantly breaks with the traditional style that characterizes the Converse brand. This model is generally used by skateboarders and those who want to have fire on their feet, as seen in its print; as well as by all those who follow urban fashion .