Let's start from the beginning. The name " Asics " is an acronym derived from the Latin phrase " Anima Sana In Corpore Sano ," which translates to "A Healthy Mind in a Healthy Body." This phrase reflects the brand's philosophy, highlighting the importance of maintaining a healthy balance between mind and body. The core idea is that a healthy body contributes to a healthy mind, and vice versa.
Asics, as a brand, was founded in 1949 in Kobe, Japan, by Kihachiro Onitsuka. Initially, the company was called "Onitsuka Co., Ltd.", but later, in 1977, it merged with two other companies to form Asics Corporation. Since then, the brand has grown to become one of the world's leading brands of footwear and sporting goods, specializing in running shoes and other sports-related products.
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Wearing Asics shoes can have several reasons depending on individual needs and preferences. Asics is a well-known brand in the world of athletic footwear and is recognized for its focus on technology and innovation. Here are some reasons why some people choose to wear Asics shoes:
Cushioning technology : Asics uses advanced cushioning technologies in its shoes, such as GEL, which provides efficient shock absorption and helps reduce fatigue during physical activity.
Variety of models : Asics offers a wide range of models designed specifically for different sports and activities, such as running, walking, tennis, volleyball, and more. This allows users to find footwear that suits their specific needs.
Comfort and fit : Asics shoes are designed to provide a comfortable fit and offer proper support. Many models incorporate features that enhance comfort, such as breathable mesh and customized fit systems.
Durability : Asics uses high-quality materials in the manufacture of its shoes, which contributes to their durability. This is beneficial for those looking for footwear that can withstand regular wear and tear and maintain its performance over time.
Research and Development : Asics invests in research and development to continuously improve its products. This includes incorporating new technologies and materials that can enhance performance and the user experience.
Track record in athletic performance : Asics has been a popular choice among high-performance athletes in various disciplines. Its presence in the world of competitive sports may influence the choice of some people looking for reliable, performance-proven footwear.
Finally, it is advisable to try several models to find the one that best suits your needs and provides the level of comfort and performance you are looking for.
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