Why are Dr. Martens products so good?

Buying designer clothes online is pointless without quality footwear , and that's where Dr. Martens comes in. This shoe brand, based in Wollaston, UK, was founded in 1960 by Klaus Märtens and is popularly known as Doctor Martens, Doc Martens, Docs, or DMS . Keep reading to learn more about their products.

These boots stand out for their aerodynamic air suspension , characterized by bouncing soles. These soles feature floral patterns representing the air cushioning . Furthermore, their upper design is distinctive, including the piping and yellow stitching seen on some models.

In the past, these shoes were highly sought after by skinheads and punks. But today, they appeal to anyone who, while maintaining a personal style, shares a common spirit with the user base: the desire to enjoy durable and comfortable footwear that reflects their attitude of success and empowerment . All of this can be seen in the following video:

A story of challenges and rebellions

Dr. Martens began as a sturdy boot sought after by working-class people, and was even marketed as part of gardening tools. So how did it become utilitarian footwear and one of the most influential brands in modern culture ? It all started with the relaxation activities practiced by Klaus Martens.

This doctor injured his foot while skiing in the Bavarian Alps in 1945. It was then that he discovered that the traditional boots worn by soldiers were extremely uncomfortable for his injured ankle. So, while convalescing, he designed improvements to the footwear, incorporating soft, supple leather and an air-cushioned sole.

Although the idea was brilliant, the business wasn't thriving until he teamed up with Dr. Herbert Funck from Munich. They began using rubber, which they sourced from Luftwaffe airfields, to manufacture comfortable soles that finally won over housewives . With sales soaring, the partners started considering entering the international footwear market .

And at that moment, the English footwear manufacturer R. Griggs Group Ltd. appeared. This company acquired the patent to manufacture the boots in Great Britain and changed the product name from Maertens to Martens, considering it more marketable. Griggs also made a minor modification to the heel to facilitate cutting , incorporated the yellow stitching as a trademark , and promoted the soles under the name Air/Wair .

Dr. Martens conquers the United Kingdom

The first boots of this brand were released in early April 1960. They were cherry red , made of Napa leather , and featured eight eyelets for lacing . They were popular with workers who had to walk a lot, such as mail carriers, law enforcement officers, and factory workers .

Towards the end of the decade, skinheads took an interest in this footwear, and street gangs became widely recognized by their cherry-red boots. Thus, Dr. Martens products became popular among youth subcultures , such as punks and grunge fans, as well as artists like Kurt Cobain , the celebrated singer, guitarist, and songwriter of the band Nirvana .

In the age of WhatsApp messages and social media , every element of youth culture has changed. Nevertheless, a large number of people, fans, and subcultures still champion Dr. Martens boots, enamored with their distinctive design , durability , and legitimacy in a world rife with inauthenticity.

How to tell if a pair of Doc Martens is authentic

The original Dr. Martens shoes that we offer at Dakonda have the following characteristics:

• ✔ AirWair Loop . Check the back of the shoe and make sure it's there.
• ✔ Bouncy soles . You'll recognize them by their cushioned sports insoles.
• ✔ Correct name . Imitations often display the brand name spelled incorrectly.
• ✔ Yellow stitching . In addition to being a top-quality stitch, it is identified by its typical yellow color.
• ✔ Bottom part . There you will find a printed cross and the unique Doc Martens seal.